This year, The Sweetest Day, a holiday widely celebrated in the Great Lakes region of the U.S. partnered up with Jeep to give one lucky winner a pretty sweet day. Anne Gemkow of Chicago won a brand new Jeep Liberty by licking chocolate off its grill, and searching through 25,000 pieces of chocolate for the keys. Contestants were chosen based on a 250-word essay proclaiming their love for sweets and Jeeps. The Boys and Girls Club of Cleveland also won on the Sweetest Day, by receiving $7,000 in donations from Chrysler.
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